Yes, all the tiles only go on one way as not all tile art designs are symmetrical.
Orient your Band so that the middle tile is on “top” and the Band button is on the left. The end tile with the hole in it goes over the button. The side tiles only go one way - be sure to align the double-notches on the Band with the the double-tabs on the tile; see the product guide for close-up pictures and tips on taking them off or putting them on, and this helpful video.
You can find more tile designs here!